Editorial and Policies

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Publishing Principles

We write practical guides on natural skincare, haircare, herbal balms and gels. UK-focused, plain language, and suitable for sensitive skin. We avoid medical claims. We cite ingredients, usage guidance, and relevant UK regulations where helpful.

Ownership and Funding

The Loving Nature is owned by THE LOVING NATURE LLP, Companies House No. OC450885. We are a small, family-run business based in Pembrokeshire, Wales, and we fund our work through product sales on our website, Amazon, and eBay. We do not accept paid editorial placements. If we ever publish sponsored content, it will be clearly labelled.

Actionable Feedback Policy

We welcome corrections and suggestions. Contact us via the site contact form or email [email protected]. We review messages within 2 working days and respond within 5 working days.

Corrections Policy

If we publish an error, we fix it promptly, add an “Updated” note with the date, and, when material, explain the change at the end of the page. You can request a correction using the feedback methods above.

Ethics Policy

Content is independent and consumer-first. We adhere to UK cosmetic regulations and guidelines. Our products are for external use only. We promote responsible sourcing, cruelty-free standards, and clear labelling. We respect customer privacy and do not sell personal data (see our Privacy & Security page)

Diversity Policy (Editorial Content)

We strive for inclusive language and imagery that is accessible to people of all ages, skin tones, and hair types. We avoid stereotypes and strive to feature a diverse range of needs, including those with sensitive skin.

Diversity Staffing Report

We are a microbusiness with fewer than 5 employees and do not publish a formal staffing report. We are an equal opportunity employer and follow UK law.

Last updated: 22 August 2025